Over the past few days, I have been receiving panic messages from many of my Business owner friends; certainly, the business has been hit due to the lockdown and Corona spread across the globe. There is fear lurking over their heads. The fear that the 2008 depression will recur. Can you avoid if an economic depression […]
CoVid-19 has created chaos around the world. Deaths, panic, multiplying no of +ve cases, are bombarded to us by whats app and media. Sometimes I feel, had there been Whatsapp during Emergency [ 1975, India], what would have happened? We are in a sort of emergency too and it is a threat to humanity as […]
Marketing on social media is the new way for companies aiming for B2B and B2C communication. But how do we ensure that the content we post is not too sparse or pushing customers to unfollow us? Every social media platform has its own set of rules for different businesses. These rules align with the concept of what is most beneficial for the business. The common goal for all is to reach out to more customers. So, how to post? The first rule is to set the goals you need to achieve and draw a game plan according to that. The second rule is to custom create posts for different social media platforms. Emphasizing on the respective strengths for your content will ensure better responses. For example, LinkedIn is the dome of professional content and most relevant for B2B. While Facebook is for sharing small blogs and write-ups to customers. Use Twitter to increase your followers’ engagement and Instagram is for its visuals and videos. Remember… While creating posts, also keep in mind that they have to be engaging to the customers rather than drone on. In this age of information overload and less attention span, your posts should stand out. It is important to post consistent content. The quality of the content maintained is preferred over quantity.
Crackers and sweets have certainly been Diwali’s greatest takeaways. Off late, thanks to the increasing awareness of diabetes and diet-conscious folks, the trend has shifted to gifting dry fruits instead of sweets. An assortment of dry fruits is packed in trinket adorned boxes to be given away as gifts to clients, vendors, and employees. The […]
It takes a strong conviction and a resolve to continue to do what you believe in, even after the people behind you have given up. There is a great sense of satisfaction in returning to a place that gives you a sense of joy. Paranga Vidya Kendra is one such place where each time we […]