It is no longer a secret sauce for a business that quality content is mandatory for any marketing collateral. Whether is it is a brochure, punchy blog, informative articles, what urges the reader is the relevance of the information that is offered on the plate and what can be taken back once they are done investing their time in that particular content piece.

But as the adage goes “All work and no play makes Jack a dull boy” – same applies to content. This can be spruced up by adding suitable images given on the seriousness of the content. It adds as a visual treat to the readers and also retains their attention.

Here are some of the reasons why content and images must go hand in hand.

  Research has proven again that visuals are always remembered for a longer time. To this if you add the power of words, it will definitely make a difference in user experience. It is known that posts with images get 93% engagement.

  Collaterals such as infographics and scripted videos are trending because they are considered to be more interactive and concise. Content absorption is higher in these formats.

  Images are good persuaders. They add a dash of enticement to the content and make it look really interesting. This is specifically crucial with the ecommerce websites. However, the images must be placed smart along with the content. It must be ensured that the content is not flooded with or left scarce of images. The right mix will get the right attention.

  Images and content put across with a suitable tone will arise the curiosity of the reader and also are considered to be effective calls-to-action promoting factors.

It is imperative for content, images act like a boosting factor and both are needed in equal proportions presented in an attractive manner. Play around, experiment with these and let your readers have a share of the fun too!