Keeping track of many marketing strategies can be extremely difficult. Most small businesses and start-ups tend to fail due to their inability to market properly. This is where digital marketing tools come in handy. Below is a compiled list of the most necessary tools which can help boost your business.

WordPress

WordPress is the most efficient website building platform which one can use without knowing any programming. There are two software forms of WordPress – WordPress.org and WordPress.com. WordPress.org is completely free and for non-profit. WordPress.com is a profit-based software for those who can afford it. You can also get the All in One SEO Pack plug-in for a stronger SEO strategy.

MailChimp

MailChimp is undoubtedly the most sought email marketing tool. It allows you to send brochures, subscription letters, etc. at an affordable price. Although it doesn’t have the CRM feature, it provides a great many free advanced features. First 2000 mail subscriptions are completely free, allowing a smaller business to grow. It is paid after 2000 mails but it shouldn’t be a problem to company to more than 2000 subscriptions.

HubSpot

HubSpot is an email marketing tool inclusive of the CRM software. This tool not only helps with email marketing, it also helps with blogging, analytics, SEO, social media, and so much more. It’s an all-in-one go-to tool. The one downside of this is that it’s quite expensive not for someone who is just beginning their business.

Leadfeeder

True to its name, Leadfeeder determines which businesses are checking your website. Even if they don’t fill out forms or subscribe to any of your services, it allows you to track them. It helps you identify potential clients. It offers a two week trial period with a moderately priced subscription.

LiveChat

Like many business websites that have a tiny chat window, your website can be equipped with one as well using LiveChat. You would be able to provide a more personalised experience for your clients, engaging them in conversations that allow them to acquire what they need. This tool is available for a moderate price as well.

Google Analytics

Though it maybe considered as just a traffic tool, it does wonders in tracking where your traffic is coming from. It allows you to know which keywords are bringing in more traffic, helping you audit your SEO. Another big reason to get this tool: it’s completely free!

There are so many more tools which you can use to build your business, but these are some of the must-haves. Use all the tools you need, and good luck on your business venture.