Social media has a huge presence in our lives. With a click of a button, anyone becomes accessible along with their personal information. While the debate on social media’s influence never ends, let’s look at how it has impacted small businesses.

1) Youtube –

In early 2000 when YouTube was launched, it was primarily used to watch movies. It gathered traction only when people started making independent video which in due course of time was monetized thanks to advertising. Today we have people from all walks of life earning their income by making videos. It’s lucrative, effective and has an instant connect with people. It’s a win win situation for advertisers also since they can target their specific audience and not cater to mass public.

2) Instagram –

A picture is equal to 1000 words. Capturing pictures might be a hobby for some but now it can translate into business. Many women are turning into entrepreneurs by turning their skills to business. Be it selling organic products, jewellery, books or toys for kids; the list is endless. Budding entrepreneurs build their network just by word of mouth thanks to these Instagram influencers who review their products and share the review publicly.

3) Website –

Owning a website is so easy and comes relatively at a throw away price. Earlier there used to be lot of shenanigans associated with building and running a website. Today one can have a web presence at affordable price and it’s the need of the hour also. To increase business, all you need is a significant online presence and your business can run pretty much online. Moving online has shrunk borders and made business all the more easier.

4) Facebook –

The name is self explanatory. Facebook is one of the most easiest ways to make or improve one’s business. All you need is to design a page and you are all set ! Its that simple and free of cost. Facebook gives you a ready audience and there is an instant connect with prospective customers. Also, this platform is perfect to seek reviews from existing customers and good reviews translate into more business.

5) Social media influencer – One can hardly find a person who is not on social media in today’s times. Having that said, how does one promote a business so that it reaches to maximum people? That’s where the social media influencer comes into picture. These people have a huge number of people following them on various social media platforms. When they endorse a product, it reaches all those who are in touch with them and subsequently they will be influenced to buy the same. This is the next level of marketing which uses social media as the base.

So if you are a budding entrepreneur or wanting to turn one, go online with the help of social media. It’s fast, effective and a fantastic way to connect with your audience.

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